I'm not that familiar with some of the stuff there, but from what I can see, here are a couple suggestions. Bear in mind that I have absolutely no idea what margin there is on these things, as I am not in the industry, and can only give comments based on purely a consumer's perspective, so please don't laugh if these suggestions are ridiculous, lol.
I guess I just laughed, so you could laugh now too.
Trunks - It's awesome you guys are getting him, but when Legends is asking for $48.99, it's an easy choice to go with Legends. I think if you dropped the price on Trunks by a couple bucks, it would go a long way. $54.99 is a better price at the very least. (I can't remember if Legends is Canadian. Their contact info says Quebec, so I guess they are?)
Godzilla - I paid $80 total for Godzilla from HLJ. I think if you drop that by a few bucks it would help bring it in line with the $75 tag at Legends.
By the way, I'm not affiliated with Legends in ANY way. I have never ordered anything from them. Just trying to find a comparison from a shopper's point of view here at AFN. It's easy to compare when the links are right next to each other in the sidebar. Took me 30 seconds to compare prices between the two sites. So anything you can do to make it more in line with the fellow competitors here, it would help.
Money is so tight for everyone these days, so every bit counts. Trying to justify to my girlfriend why I need to spend $200 on an import toy gets tougher and tougher the closer we get to having kids.
Typical conversation:
GF: ANOTHER JET?!?
Me: Um... yes.
GF: Why do you need another one? That one looks EXACTLY like the one you bought last time!
Me: Wrong. This one has green and black trim. The other one is blue and black.
GF: ...
Me: Uh... I'm... sorry?